The pretty archipelago of Malta is aiming to attract holidaymakers this summer by offering financial incentives to visitors. Those who take advantage of the offer will be able to enjoy its prehistoric temples, hidden coves, scuba-diving and walking tracks.
Malta Tourism Authority is hoping to attract 35,000 visitors through its “Incentives for Free Independent Travellers” scheme, and it has allocated €3.5m ($4.2m) towards the program. The European island nation hopes that the scheme will incentivise independent travelers visiting the Maltese Islands for a minimum of three nights to directly book their holiday stays in five-, four- and three-star hotels.
Visitors staying at participating five-star hotels will get €100 ($120) per person towards the cost of their stay, and those staying at four-star hotels will be allocated €75 ($90) per person. Guests at three-star hotels will receive €50 ($60) per person off every booking. Participating hotels are expected to match the incentive amount granted by Malta Tourism Authority, and must allocate the same amount to the traveler to be spent on accommodation, food and beverages and other services within the hotel property.
As an added incentive, visitors to hotel properties on the island of Gozo will receive an additional 10% value on these incentives. Malta is aiming to open up to tourism on 1 June, and most of its COVID-19 restrictions are expected to be lifted at that stage.
The rules of entry to Malta currently depend on where the country the traveler is coming from falls on the EU traffic lights system. Further information on both travel restrictions and the Incentives for Free Independent Travellers scheme can be found on Malta Tourism Authority’s website here.
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