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Red Sea Global (RSG) scored two big wins at the TDM Travel Trade Excellence Awards 2024 – Middle East, taking home the Community Engagement Program of the Year – Saudi Arabia and the Health and Safety Initiative of the Year – Saudi Arabia awards.
RSG is a vertically integrated real estate developer driving Saudi Arabia’s tourism industry with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services, including regenerative destinations like The Red Sea and AMAALA.
The company is a cornerstone of Saudi Arabia’s ambition to diversify its economy. Committed to sustainable development, they create experiences that uplift communities, boost economies, and protect the environment.
A platform for connection
With its commitment to building a strong and mutually beneficial relationship with the local community, RSG’s Social Development department ensures that residents can benefit from the opportunities and technological advancements that come with it, all whilst preserving their cultural practices.
Jewar App was specifically tailored to meet—and continuously evolve with—the unique needs of the local communities around RSG destinations, including Al Wajh, Umluj, Duba, Al Ais, and surrounding villages.
Since its launch in December 2023, the application has so far attracted over 21,000 users. Its two-way communication model, offering feedback and promoting open dialogue between RSG and the local population. It also allows community members to access real-time information about RSG’s developments, provide feedback, participate in polls, comment on articles, apply to jobs and development programmes, and share insights on social development programmes.
Jewar was specifically tailored to meet and continually adapt to the evolving needs and aspirations of these communities. The company is also expanding its social development programmes to cover all local communities surrounding destinations.
As a communication platform, Jewar extends the reach of RSG’s social development efforts. It contributes to progress towards several UN Sustainable Development Goals, leveraging technology to benefit societies and businesses.
Jewar provides access to various capacity-building programmes and employment opportunities through direct partnerships. These programmes include English for Tourism, perfumery workshops, business development for women’s empowerment, and others.
By centralising these opportunities on the app, it is easier for users to engage with them. RSG uses the data collected via Jewar to further develop its initiatives, aiming to reduce unemployment and create sustainable economic opportunities that are in line with Saudi Vision 2030.
RSG is working to enhance the application, with planned improvements including streamlining processes through automation and system integration; enriching cultural and local content; highlighting heritage; supporting local businesses by creating a directory for local vendors and service providers (including individual practitioners, freelancers, small businesses, etc.); and providing personalised communications based on user location and profile information.
Health and safety initiative
RSG deems the safety and well-being of its guests, employees and stakeholders to be its top priorities. The company provides comprehensive emergency response and medical services throughout the construction and operation of its ultra-luxury island and land-based hotels, including The Red Sea and AMAALA destinations.
Its robust emergency response strategy features onshore and island medical clinics staffed by skilled professionals. Its infrastructure includes dedicated Emergency Medical Service (EMS) boats, a hyperbaric chamber, UTV vehicles, fire trucks, 4×4 ambulances, and helicopters to handle various emergencies. The company also prepared itself for potential emergencies by continuously enhancing its preparedness through regular drills and training.
RSG also recognises the risks in the water sports and adventures they offer through subsidiary brands and underscores comprehensive health and safety measures. The hyperbaric chamber at The Red Sea destination is proof of its dedication to managing diving emergencies. It also operates the region’s first PADI Adaptive Diving Service Centers, enhancing the Red Sea coast’s status as a top diving destination.
Furthermore, RSG’s emergency medical services (EMS) network includes 15 clinics, with four primary facilities and a central medical facility (CMF) designed for larger populations. The company provides round-the-clock care as well, which is made possible by 11 satellite clinics and a team of 113 medical professionals.
Aside from these, RSG has specialised medical transport that includes helicopters, ensuring rapid patient transfers and access to advanced care. This initiative guarantees comprehensive safety and medical services to over 60,000 stakeholders, including employees, contractors, and visitors.
Through these substantial investments in emergency response and medical services, RSG demonstrates its exceptional commitment to the well-being of its stakeholders.
TDM Travel Trade Excellence Awards – Middle East is a prestigious awards programme that recognises key players that redefine industry standards and elevate customer experiences in the travel industry.
The TDM Travel Trade Excellence Awards 2024 – Middle East is presented by Travel Daily Media. To view the full list of winners, click here. For more details, please contact Jane Patiag at +(65) 3158 1386 ext. 217 or awards@traveldailymedia.com.
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