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Left to Right: Simon Lee – General manager, Sabre Taiwan; Chico K.S. Chen – Chairman, Richmond Tour; Charles Lee- Regional Director, Sabre Asia Pacific; Richi Chen- Chief Information Office, Richmond Tours
Sabre Corporation announced a new agreement with fast-growing Taiwanese travel agency Richmond International Travel & Tours Co.,Ltd (2743.TWO) to elevate the agency’s booking experience for travellers while improving operational efficiencies.
Richmond Tours sought a technology partner that could provide industry-leading solutions to enable it to streamline operations and deliver personalized services. With its carefully selected suite of complementary Sabre solutions, the Taipei-headquartered agency aims to bolster its competitiveness and solidify its position as a leader in the Taiwanese travel market.
“We’re thrilled to join forces with Sabre as the Taiwanese tourism industry continues to recover, and we push ahead with our ambitious business growth plans,” said Chico K.S. Chen, Chairman, Richmond Tours. “This agreement will enable us to provide our customers with a seamless and personalized travel booking experience, delivering exceptional travel services for our travellers, while saving agent time with each transaction.”
Sabre Red 360, Sabre’s flagship travel agency workflow, will empower Richmond Tours’ agents with a comprehensive and intuitive platform, enabling agents to efficiently create, shop and service a full spectrum of bookable content. Richmond Tours will also use Sabre APIs to enable easy integration of travel content from Sabre.
Bargain Finder Max, Sabre’s advanced airfare shopping solution, will enable agents to access competitive airfares and offers to deliver optimal itinerary options to customers within seconds. The agency will also be using Sabre TicketExpress which automates the entire pricing and ticketing process along with Automated Exchanges which automatically searches and reprices ticket exchanges. The benefits include improved operational efficiency, reduced operational costs, employee training, and ticket transaction times.
“We’re incredibly excited to embark on this new strategic relationship with Richmond Tours,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales, Asia Pacific. “Sabre is committed to delivering innovative solutions that empower travel agencies to thrive in dynamic and competitive markets. Richmond Tours’ decision to utilize our technology extends our growing footprint in the Taiwanese marketplace while underscoring the value and efficiency our solutions bring to the travel industry.”
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