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Moja, AXA UK’s digital-only insurance brand, reveals that 64% of Brits see their car as their ultimate happy place. Ahead of the last long weekend of 2023, the UK has voted Scotland as the favourite road trip destination. 22% of those polled unleash their inner explorer, cutting through the valleys in awe of the rolling mountain scenery.
Devon, Cornwall and the Southwest of the UK ranked second (16%), followed closely by Wales (11%). Emphasising the feeling of escape a car can bring, the poll of 2,000 adults revealed that a good car journey gives them independence (52%), freedom (42%) and time to self-reflect (34%).
Long drives are a key place for connection with 38% of Brits saying they have created memories for life with friends behind the wheel. 26% confessed their love for that special someone in the passenger seat, and a fifth (20%) admitting that sleeping in their car was one of their more exciting memories.
Moja, which can be found through mojainsurance.co.uk, is working with former Love Islander and social media influencer Chris Taylor to find the nation’s happy place. To Chris, the importance of escapism and having a stress-free, fun journey on the road is a must.
Top 10 Car Songs
Bohemian Rhapsody- Queen (22%)
Go Your Own Way- Fleetwood Mac (16%)
Born to Run- Bruce Springsteen (14%)
Born to be Wild- Steppenwolf (13%)
Highway to Hell- AC/DC (13%)
Sweet Home Alabama- Lynyrd Skynyrd (13%)
Mr Brightside- The Killers (11%)
Summer Holiday- Cliff Richard (9%)
Radar Love- Golden Earring (9%)
On the Road Again- Willie Nelson (9%)
Chris Taylor, TV Personality and Social Media Influencer comments: “In this busy day and age, it’s so important to be able to understand where your happy place is, so you can allow yourself to have moments of zen, reflection and fun.”
When it comes to those more personal moments, a third (33%) of people find it easier to open up to a partner in the car, and a further 21% rely on longer journeys to work through relationship issues. The car is also a popular location to chat through challenging topics, with 17% saying it helps because they don’t need to look their partner in the eye. Two in five (40%) class their first drive after passing their test as their most iconic trip, while 23% say it was driving their new-born baby home from the maternity ward and 15% say it was a road trip with friends.
Tara Foley, CEO at AXA UK Retail, comments:“This research shows that some of the most important moments centre around your car, such as bringing your child home for the first time or making great memories with friends. With more than 60% of people saying that the car is their ultimate happy place, it shows how important it is to make the overall driving experience as stress free as possible to keep those happy times going. This is what we’re aiming to do with Moja, by making motor insurance simpler, fairer and always there for our customers.”
When it comes to those longer road trips, people class snack buckets (18%) and service station meal stop-offs (18%) as their rituals, with almost one in 10 (9%) leaving three hours early to ensure they reach their final destination comfortably. 46% of people have taken the car out to help a friend in need, 34% to clear their head and 32% to check out a place in their area that they’ve always wanted to visit.
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