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The Tourism Authority of Thailand (TAT) and Nanjing Tuniu International Travel Service Co Ltd (Tuniu), one of China’s leading online travel service providers, recently signed a letter of intent to strengthen the relationship between the two countries whilst enhancing economic and cultural cooperation.
TAT governor Thapanee Kiatphaibool signed the agreement alongside Tuniu Corporation founder and CEO Yu Dunde at the TAT Head Office in Bangkok.
Chinese counsellor for cultural affairs Chang Yumeng served as official witness for the signing.
Kiatphaibool said: “[This] signing ceremony marks a significant step forward for TAT and Tuniu in strengthening partnership between our nations. Now is especially the perfect time to enhance tourism cooperation to boost awareness regarding the 50th anniversary of establishing diplomatic relations between Thailand and China next year.”
Yu added: “Tuniu shares the same objectives as TAT, that is to deliver a quality travel experience to Chinese tourists, fostering economic growth, and nurturing a sustainable and mutually beneficial partnership. We are honoured to establish this agreement with TAT and look forward to working together on many more activities and initiatives to offer Chinese tourists the best of Thailand’s leisure travel products and services.”
TAT and Tuniu already had several collaborations this year. These initiatives include an awareness campaign on Thailand’s health and wellness tourism, as well as a joint summer promotion for family camping tours.
What does this agreement entail?
This agreement heralds greater collaboration between TAT and Tuniu in data sharing, promotion, and communication. The data cooperation between the signing parties covers the exchange of tourism information, both quantitative data and qualitative insights, and mutual participation in travel shows and related events.
The collaborative framework for promotion includes joint activities and marketing campaigns to enhance Thailand’s visibility among Chinese tourists with high spending power and long-stay preferences. This aims to reinforce the country’s well-established position as the preferred destination with safety measures in place for tourists.
Proactive promotion
Over the past year, TAT proactively encouraged Chinese tourists to visit Thailand through a series of strategies. Indeed, China is one of Thailand’s most important visitor markets, and TAT’s goal for this year is to gain 7.3 million Chinese visitors, having already recorded over 4.5 million year-to-date.
Favourable factors that will help achieve this milestone include the mutual visa exemption between Thailand and China; the upcoming Nihao Month celebratory event; various strategic marketing campaigns, as well as partnerships with Tuniu and other major Chinese tourism firms.
The agency likewise hopes that the new agreement with Tuniu will strengthen its efforts to bolster the capacity of the Thai tourism sector with regard to gaining access to new markets via digital innovation, whilst improving travel convenience for Chinese tourists.
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