Accor grows its portfolio in the Sunshine State, signing  Mercure Brisbane Spring Hill

The post Accor grows its portfolio in the Sunshine State, signing  Mercure Brisbane Spring Hill appeared first on TD (Travel Daily Media) Brand TD.

Accor, Australia’s largest hotel operator, is excited to expand its network of Brisbane  hotels with the addition of Mercure Brisbane Spring Hill in the heart of the River City. Formerly the independently operated Pacific Hotel Brisbane, Accor now operates the  179-room Mercure Brisbane Spring Hill under a hotel management agreement.

The hotel, which boasts a commanding location overlooking the city skyline and Roma  Street Parklands, will undergo a makeover to bring it in line with Mercure’s globally  recognised brand standards, with the new-look property set to be unveiled later this  year.

Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said he was delighted to be  working with owners, the Singh family, and adding to the Group’s Brisbane portfolio,  particularly at a time when there’s heightened interest in the city with the Olympic  Games in 2032 and record interstate migration.

“Mercure Brisbane Spring Hill is in an excellent position overlooking the CBD and the  accommodation make-up of traditional rooms as well as one and two-bedroom suites  suits families, groups, and the corporate market well.

“Having been named as one of the world’s hottest travel destinations in 2024 by the  New York Times, there is a lot to be excited about when it comes to travel and tourism  to the Sunshine State, and we’re fortunate in that we have a strong portfolio of hotels  and brands to capture the travelling public.

“Mercure Brisbane Spring Hill is in a location that benefits from being within walking  distance to the CBD as well local neighbourhood cafes, restaurants and of course,  Suncorp Stadium, so we’re looking forward to welcoming those in town for business or  leisure or a hybrid of the two.”

Singh’s Enterprises (QLD) Co-owner, Sammy Singh, said: “We are proud to be  partnering with Accor on our first hotel project under the Mercure banner and excited to  be upgrading the property.

“We feel there is huge growth potential in the Brisbane market and having Accor as a  partner and utilising their unrivalled distribution and loyalty platforms and operations  expertise makes us feel very confident, as we move into this new phase of  diversification.”

Featuring a restaurant, bar, meeting facilities, swimming pool and spacious guestrooms,  including one and two-bedroom suites, many with balconies, the hotel promises to be a  favoured option for leisure and corporate travellers, especially those who are coming to  the city for major events.

With Suncorp Stadium within walking distance, the hotel is already lining up as a firm  favourite for the NRL finals season and The Lions Rugby Series which will kick off in  2025.

As part of hotel’s refurbishment, guestrooms will receive a makeover, with new  bedheads, lounge chairs, large scale artworks, carpets that reference local native foliage  and new joinery a focal point.

Furniture pieces with pops of colour and greenery will be thoughtfully placed throughout  the lobby, the meeting and conference rooms will be modernised, and the pool will  receive a striking glow-up, with colourful wall murals, new umbrellas and sun lounges, and plush reupholstering throughout.

Celebrating its 19th hotel in Brisbane and third Mercure in the capital, Mercure Brisbane  Spring Hill is a welcome addition to the Accor network. The hotel will be widely embraced  by Accor’s vast number of ALL – Accor Live Limitless loyalty members – of which 1 in 5  Australians are part of the award-winning programme.

From luxury to economy, Accor has 19 international brands across Australia, New  Zealand, Fiji and French Polynesia, such as Sofitel, MGallery, Art Series, Pullman,  Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten  Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well  as Ennismore’s SO/.

 

 

The post Accor grows its portfolio in the Sunshine State, signing  Mercure Brisbane Spring Hill appeared first on Brand TD.

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