Disney launches global ‘Create 100 campaign’ to celebrate creativity and support make-a-wish with $1 million donation

The post Disney launches global ‘Create 100 campaign’ to celebrate creativity and support make-a-wish with $1 million donation appeared first on TD (Travel Daily Media) Travel Daily.

July 31, 2023 marks the launch of Create 100, a global celebration of creativity marking 100 years of Disney storytelling. Some of the world’s most renowned visionaries and next generation talent across fashion, music, art and more have donated artworks, items and experiences inspired by their personal connection to stories and characters across Disney, Pixar, Marvel, Star Wars and 20th Century, to benefit Make-A-Wish®. To begin, Disney is commemorating the launch with a $1 million donation to Make-A-Wish to support the granting of life-changing wishes for children with critical illnesses.

“Disney’s timeless stories and characters have made an indelible mark on pop culture around the globe, transcending borders, industries and generations,” said Consumer Products, Games and Publishing President Tasia Filippatos. “We couldn’t think of a better way to honor 100 years of Disney storytelling than by collaborating with this outstanding collective of visionaries in support of Make-A-Wish.”

To kick off the campaign, Disney worked with Virgil Abloh Securities to reveal a 6-foot structural sculpture of Sorcerer’s Apprentice Mickey from Disney’s Fantasia at the Royal College of Art (RCA) in London. The life-size piece titled ‘Structural Sorcerer — a Sorcerer’s Apprentice Mickey Sculpture’ was commissioned by Disney and designed by ALASKA ALASKA. “Paying homage to the everlasting legacy of Virgil Abloh, the Sorcerer’s Apprentice Mickey sculpture takes inspiration from his work on the grid furniture series and the Mickey Mouse illustration he created in 2018 in celebration of Mickey Mouse’s 90th birthday,” said the late artist’s wife, Shannon Abloh.

In line with Create 100’s goal to inspire and champion next generation talent, the ‘Structural Sorcerer —Sorcerer’s Apprentice Mickey Sculpture’ will be on display at the RCA over the summer. Virgil Abloh had a close relationship with the RCA, which recently announced a scholarship in his name to support talented but financially restricted Black British students. In a continued effort to amplify the next generation of creators, Virgil Abloh Securities also enlisted multidisciplinary artist Favour Jonathan, who created a sculpture of Dr. Facilier from Disney’s The Princess and the Frog, to be part of Create 100.

Red Hong Yi

Additional incredible artworks, items and experiences, together with the stories behind them, will be revealed over the summer. The Create 100 contributions feature everything from musical elements to comic books to recreations of iconic movie props and more from renowned talent such as global icon Beyoncé, famed French fashion designer Christian Louboutin, Italian Global Creative Director for Swarovski Giovanna Engelbert, Chinese virtuoso pianist Lang Lang, American fashion pioneer Tommy Hilfiger and celebrated Brazilian artist Vik Muniz. Global partners such as adidas, Pandora and Coach will also be contributing one-of-a-kind pieces to the celebration.

Known as “the artist who paints without a brush”, Malaysian visual artist Red Hong Yi will represent the local creative community as part of Create 100 and will produce a special item in honor of Disney’s 100th anniversary. Additionally, Red Hong Yi has enlisted next-generation bead artist Danielle Soong to join the celebration, who will also produce a piece to mark the occasion.

Danielle Soong

“I have always been touched by the magic of Disney movies and characters since I was a kid watching them with my grandfather,” said Red Hong Yi. “I wished that someday I would be an artist for Disney, and now it’s all come full circle. Through Create 100 and my love for art, I’m using unconventional materials and storytelling to create an artwork inspired by Disney. Everyone can create something new, so I hope all aspiring creators will continue to experiment and be courageous in putting their art out and telling their stories to the world.”

“Wishes are generated by the imagination of our wish children and that creative spark inspires their journey with us,” said Luciano Manzo, President and CEO, Make-A-Wish International. “Create 100 showcases the power of creativity to bring hope. This inspirational initiative will help grant life-changing wishes for children around the world who are living with critical illnesses. We are so grateful to Disney and all the artists involved for their support.”

For more than 40 years, Disney and Make-A-Wish have granted wishes together for more than 150,000 children with critical illnesses worldwide. The life-changing wishes include shopping sprees, studio visits, theme park and resort vacations, cruises, talent meet-and-greets, sports-themed experiences and more. Many Disney cast members are also wish-granting volunteers, parents of wish children or wish alumni themselves.





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