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Hilton announced the signing of an agreement with SC Asset Corporation PCL to introduce KROMO, Curio Collection by Hilton, marking the lifestyle brand’s debut in Thailand and the brand’s growing presence in South East Asia. Scheduled to open at the end of 2024, the new-build hotel will join Hilton’s expanding portfolio of hotels in Thailand, where it currently operates 13 properties across five brands, with nine more in the pipeline.
“We are thrilled to embark on our partnership with SC Asset Corporation PCL to unveil KROMO, Curio Collection by Hilton,” said Clarence Tan, senior vice president, Development, Asia Pacific at Hilton. “Thailand shines as a premier global destination, with Bangkok as the world’s most visited city. Steeped in cultural heritage and widely recognized for its unique attractions, Thailand’s appeal continues to endure among travelers from all around the world. Thailand’s first Curio Collection underlines our commitment to working with our valued owner partners to leverage our diverse brand portfolio to drive growth and performance in key markets across the region. We look forward to a future of shared success, as we continue to bring authentic and remarkable experiences closer to lifestyle travelers.”
Curio Collection by Hilton is Hilton’s global portfolio of hand-picked hotels that immerses guests in one-of-a-kind moments in the world’s most sought-after destinations. No two hotels are alike and each hotel evokes a bespoke story through its distinctive architecture and design, exceptional dining experiences, and meticulously curated activities. Guests have the opportunity to experience the charm of independent hotels while enjoying the perks of Hilton’s guest loyalty program. Launched a decade ago, Curio Collection by Hilton will continue to provide guests with even more ways to enjoy spirited adventures, as the brand celebrates first-in-market debuts worldwide. Now with more than 150 hotels in operation, the brand is anticipated to open more than 20 new properties in 2024. Recent additions in South East Asia include La Festa Phu Quoc, Curio Collection by Hilton, marking the brand’s debut in Vietnam.
Inspired by the word “chroma” which alludes to intensity of hues, KROMO, Curio Collection by Hilton aims to evoke a sense of color, vibrancy, and splendor. Guided by this philosophy, it is poised to satisfy guests’ curiosity to explore surprising discoveries through distinctly local offerings where heritage and modernity interplay.
Situated along Sukhumvit’s vibrant shopping belt, the hotel enjoys a prime location close to prominent retail destinations including Emporium, EmQuartier, and the recently unveiled EmSphere. Shopping malls and department stores such as Terminal 21 Bangkok, Times Square Building Mall and Robinson Department Store are also a stone’s throw away. In addition to being conveniently located near Bangkok’s Skytrain stations, Phrom Phong and Asoke, the hotel is also a short walk from Benchasiri Park, ideal for travelers who wish to unwind in nature.
“Each Curio Collection by Hilton has its own story to tell, and we are delighted to now offer guests in Thailand the ability to experience independent hotels that are destinations unto themselves. We are excited to celebrate this milestone opening in Thailand, where guests can experience meaningfully curated services and rituals amid a grand sense of arrival,” said Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton. “Our newest lifestyle addition, KROMO, invites guests to explore a world of unexpected surprises and hidden wonders through meticulously crafted experiences.”
KROMO, Curio Collection by Hilton will feature 306 thoughtfully curated rooms and suites, each fitted with a three-fixture bathroom. Rooms start from 32 square meters, each designed with unique expressions of Thai culture. KROMO, Curio Collection by Hilton will feature three world-class dining concepts, including an all-day dining restaurant, a creative social dining space and a bar. The hotel will also offer a fitness center as well as indoor and outdoor pools when it opens.
“We are incredibly heartened to commence our inaugural partnership with Hilton by bringing the Curio Collection by Hilton brand to Thailand. Hilton is an award-winning brand well known for providing world-class offerings and exceptional stays, and we are confident that KROMO, Curio Collection by Hilton will enhance Bangkok’s appeal as a lifestyle destination and set new standards of hospitality in Thailand when the hotel opens,” said Nuttaphong Kunakornwong, chief executive officer, SC Asset Corporation PCL.
KROMO, Curio Collection by Hilton will be part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 22 distinct hotel brands. Members who book directly on the hotel’s website will have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors app.
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