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Incredible Journeys, the touring brand of dnata Travel Group UK B2B, have revealed their first-ever campaign during the important September booking period, along with a supporting book and microsite, titled Touring Tailored to You.
The campaign highlights five different touring styles, enabling agents to help their customers select a tour best suited to what they are looking for from their touring holiday. Launching 07 September and running until 31 October, the campaign includes worldwide touring packages selected by the brand’s destination experts with pre- and post-night stays included.
200 agents will receive the inspirational 48-page book which includes 20 complete itineraries across key touring destinations – the USA, Canada, South America, Indian Ocean, Far East, Europe, Australasia, Arabia, and Africa. On the supporting micro-site, agents will find downloadable offer assets priced from regional airports, as well as bespoke landing pages for every touring itinerary, the book, and content for agents to share on their social media channels.
To celebrate Touring Tailored to You, Incredible Journeys is giving agents the opportunity to win a UK lodge break for four people, worth £2,000, including £400 towards activities and a branded Incredible Journeys hamper upon arrival. All Incredible Journeys bookings made during the campaign period can be entered into the prize draw. Agents can register their bookings here before 01 November, or email their booking reference to win@incrediblejourneys.co.uk to enter.
Incredible Journeys also continues to give agents Farebank Rewards on every package booking.
Head of Product West, Mark Henderson commented, “The last 12 months have seen really positive growth for our touring brand, Incredible Journeys, following significant investment into our training, marketing and service. The brand has announced several new key touring partners who offer their own unique experiences, including Wendy Wu Tours and Not in the Guidebooks to name a couple. We believe Mini Peaks is the perfect time for Incredible Journeys to join our other brands in having their own September campaign, and for agents and their customers to fully immerse themselves into the world of touring with the help of our team of touring experts.”
The five trends featured throughout the campaign are Independent Touring, Luxury Touring, Escorted Touring, Small Group Touring and Private Tours. Each theme has been created with care and attention to detail to suit each style and showcase the array of experiences available.
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