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In its endeavour to up the ante on the talent acquisition, India’s leading online travel company, MakeMyTrip, has unveiled a comprehensive approach to engage and harness campus talent nationwide. This innovative strategy is a testament to the company’s commitment to scouting excellence beyond traditional paradigms and reaching out to the students from the various parts of India, including the premier institutions and promising academic establishments in Tier 2 and 3 cities.
Central to MakeMyTrip’s strategy is a pyramid-like framework with a multi-tiered approach to talent engagement. At the foundational layer, the company emphasizes its outreach to every nook and corner of the diverse Indian landscape. The goal is to make the brand synonymous with limitless opportunities, ensuring that every aspiring professional, irrespective of their geographical location, perceives the company positively while mapping their career aspirations. This move symbolizes the company’s drive for inclusivity and its vision to serve a diverse customer base through a talent pool as diverse as the nation.
Strengthening this foundation is the intermediate tier that focuses on depth of outreach. While established institutions remain a focus for specialized hiring, MakeMyTrip is elevating its engagement with campuses across the spectrum. By introducing real-world case study competitions, the company is not only looking to spot top-tier talent but also to resonate with their aspirations, ensuring a mutual alignment of passion, strengths, and organizational roles.
The apex of this strategy involves a transparent and immersive showcase of MakeMyTrip’s internal workings. Potential hires are offered an insightful glimpse through “A Day in the Life of” experiences, shedding light on the organization’s vibrancy, roles, and ethos. This initiative aims to bridge the gap between expectation and reality, allowing candidates to visualize a future within the dynamic MakeMyTrip ecosystem.
As part of this holistic approach, the company introduced its “Limitless with MakeMyTrip – Reimagine Travel” campaign. More than just a competition, it was a call to students from non-tech and tech campuses, including those from Tier 2 and Tier 3 cities, to manifest their understanding of the travel ecosystem and creativity in problem-solving. Students were given the challenge to create a 90-second social media reel, under categories such as “Unseen India”, “India on a Budget”, and “Responsible India“. The impressive response, featuring over 4,700 entries, underscores the campaign’s success in tapping into the latent potential and enthusiasm of India’s youth. Maximum entries have been received from management campus like MDI, IIM Lucknow, IIM Indore, NMIMS, SCMHRD, IMT and technology campuses like IIT Mumbai, PES, Thapar and IIT Patna to name a few.
Reflecting on this strategic shift, Yuvaraj Srivastava, Group CHRO, MakeMyTrip, said, “We’re proud to be the catalyst in bringing forth voices from campuses and have a proactive campus engagement strategy. We envision a future where every talented individual, regardless of background, sees a world of possibilities with MakeMyTrip.”
Despite the declining hiring trends observed across campuses nationwide, MakeMyTrip remains proactive by leveraging this situation as an opportunity to strengthen its campus engagement and brand presence. The company stands out not only for its services but also for its forward-thinking approach to talent acquisition, aiming to foster a diverse and dynamic workforce that mirrors the vibrancy of India.
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