Searches for ‘pink destinations’ have increased by 158% in the past week since the release of the hotly anticipated movie ‘Barbie.’ Similarly, according to research by SIXT, there has been a 148% increase in search demand for ‘Barbie Land’ and a 69% increase for ‘How to get to Barbie Land,’ showing a surge in interest in pink destinations that feel just like Barbie’s world.
A new study by SIXT reveals the most in-demand real-world Barbie road-trip destinations based on Tripadvisor reviews, scores, and Instagram popularity.
From rosy-hued restaurants and hotels to pastel-painted walls and pink-sand beaches, there is no shortage of destinations in the U.S. ready to wrap you in candy-colored pink hues. So pack your bags and get ready to embark on a whimsical journey that celebrates the magic of pink! Whether you are planning a Barbie solo trip, a girls’ getaway, or a romantic pink summer escape, here’s where to find the most beautiful spots in that perfect shade of Barbie pink.
Top 15 Barbie Land-inspired road-trip destinations for 2023
Top Attraction or Activity
Number of Tripadvisor Reviews
Venice Beach Boardwalk
Los Angeles, CA
Barbie’s Malibu DreamHouse
Cuesta Linda in Ganna Walska Lotusland
La Valencia Hotel
San Diego, CA
The Royal Hawaiian
New York City, NY
The Don Cesar
St Pete Beach, FL
The Colony Palm Beach
Palm Beach, FL
The Pink Wall
Los Angeles, CA
Olde Pink House
Palm Springs, CA
Papakolea Green Sand Beach
Kelly Johnson, SVP of Marketing, North America and travel expert at SIXT, comments:
“With the release of the Barbie movie, there has been a 148% increase in search demand for “Barbie Land,” according to research by SIXT. Across the U.S., interest in the new film has led to:
More than 1,000 Americans searching for “Where is Barbie Land?” in the past month
A 69% increase in searches for “How to get to Barbie Land?”
87% increase in “Is there a Barbie Land?” searches in the past 24 hours
1,300% increase in “Barbie house Airbnb” searches in the past 30 days
850% increase in “Barbie dream house Malibu” searches in the past 30 days
This search interest is in line with “set-jetting,” a travel trend where travelers are interested in visiting specific destinations after seeing them in movies or TV shows.
While ‘Barbie Land’ is currently not a real place, you can make your own beautiful Barbie-inspired road trip a reality. Start in Malibu, California, where you can see a life-size replica of Barbie’s Dream House and then visit Topanga State Beach next to the Pacific Coast Highway for a doll-like picnic and then drive down the Southern California coast to rent roller skates at Venice Beach and people-watch as you enjoy the boardwalk. Finish the day with a scenic drive to Palm Springs, admiring the mid-century homes and gorgeous pink-hued sunset across the desert.
If you’re looking for a more general “pink” destination, the following locations across the U.S. will shine in your rose-colored glasses:
Big Pink restaurant in Miami, FL
Pietro NoLita in New York, New York
The Olde Pink House in Savannah, GA
Tidal Basin in Washington, D.C. (when the cherry blossom trees bloom in March/April)
The Royal Hawaiian in Honolulu, HI
The Pink Wall in Los Angeles, CA