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Trip.com Group and the Tourism Authority of Thailand (TAT) have signed a Letter of Intent (LOI) to cooperate on bolstering tourism in Thailand. This collaboration aims to promote Thailand as the premier travel hotspot for tourists from the Chinese mainland, who have consistently ranked it as one of their top destinations.
The LOI was signed by Amanda Wang, Vice President, Global Destinations, Trip.com Group and Thapanee Kiatphaibool, Governor, Tourism Authority of Thailand, in Beijing, China. It was part of an official visit by a high-level delegation to China led by Srettha Thavisin, Prime Minister of Thailand.
Ms Wang said: “Thailand has consistently captivated the hearts of travellers from the Chinese mainland, establishing itself as an irresistible destination. With the recent introduction of visa-free travel to Thailand, we foresee this trend of travel to Thailand continuing, and look forward to working closely with TAT to bring more tourists to the Land of Smiles.”
Ms Kiatphaibool said: “The signing of this Letter of Intent signifies a new phase of comprehensive co-operation in the promotion of Thai tourism in the Chinese market. The Tourism Authority of Thailand will use this as a framework to continue our close collaboration, and make every effort to ensure the safety and security of tourists travelling to Thailand. We will also organise a series of promotional activities to attract more tourists from mainland China to Thailand, promoting the high-quality development of our tourism sector.”
The LOI signed between the two parties will serve as a catalyst to further enhance the existing partnership and harness the extensive expertise and insights of Trip.com Group on Chinese travellers. It will entail knowledge and information sharing, joint promotional activities, as well as the establishment of formal communication channels for regular bilateral tourism updates. It formalises an established and fruitful working relationship between the two parties, a notable recent example being January’s Thailand edition of the Group’s “Super World Trip” series of livestreams.
The three-hour livestream session targeting the outbound mainland Chinese audience recorded sales of more than 20,000 room nights amounting to a Gross Merchandise Value of over RMB 40 million, featuring almost 60 products, including attractions, tickets and staycation packages at hotels across Thailand such as The Peninsula Bangkok, Capella Bangkok, InterContinental Pattaya Resort, and Banyan Tree Krabi.
Thailand was one of the top destinations of choice for Chinese tourists during the recent Golden Week holidays, with outbound travel volume to Thailand at over 11 times of 2022 volume for the same period. Compared to this year’s May Day holidays, volume was up by 27.6%. After the announcement of visa-free travel for Chinese travellers was made last month, searches for Thai destinations across Trip.com Group’s platforms soared by 800%.
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