STAAH designated most innovative partner for 2023

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The Most Innovative Partner Award for represents STAAH’s innovative approach and implementing the most innovative solutions using’s APIs. It confirms that STAAH’s Connectivity teams, including Client Managers, Engineers, Implementation Analysts, and many more around the globe, have demonstrated excellent performance across the board for and their connections.

“Congratulations to the STAAH team,” says Eddy Veldhuizen, Senior Director Connectivity Partnerships at “I want to express my sincere appreciation for your partnership and your continuous efforts in driving innovation within the Connectivity Partner Programme. At we value this innovation, and your early adoption and forward distribution of our solutions has made a significant impact in the industry. Let’s continue embracing innovation and making strides together in the coming year.”

Commenting on the award STAAH’s CEO Tony Howlett said, “We value our long-lasting partnership with highly and we look forward to working side by side with them to help our accommodation partners grow their business.”’s Connectivity Partner Program (CPP) helps the OTA maintain high-quality partnerships with connectivity providers that enable connected accommodation providers to keep growing their business. It is designed to encourage connectivity providers to take specific actions that benefit the property partners they work with. In return for each action these providers complete, they have the opportunity to advance their position in the CPP. They are also rewarded for offering quality connections and useful products and services, for helping test new products, and for sharing specific feedback.

There are three tiers in the CPP (Standard, Advanced and Premier), and there is a series of minimum values (thresholds) that connectivity providers must meet in order to achieve their desired tiers. Since these tiers reflect providers’ overall performance, a provider’s position can help accommodation partners decide which is the best fit for their business. Connectivity partners can reach higher tiers based on the business value delivered, implementing product features, developing a quality connection and engagement with the team.



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